The game’s developers had revealed in mid-January that the game had generated over $1MM in advertising revenue since launch.Ĭrossy Road’s ad implementation serves as a good case study in extremely deferential, light-handed advertising strategy. The game’s developers claimed at this year’s GDC in March that the game had grossed $10MM since its release just 90 days prior at the same conference, the head of Unity Ads claimed that it had generated $3MM of that revenue via the game’s video ad placements. In terms of monetization, its performance on the Top Grossing chart has been less impressive: the game peaked at position #48 in early February and currently resides in position #113 (US / iPhone).īut, because the Top Grossing chart only tracks revenues from in-app purchases, it misses a huge component of Crossy Road’s income: video ads.

The game currently sits in position #29 on the Top Downloaded chart (US / iPhone). This article lists all available characters and their requirements for being unlocked.Ĭrossy Road was a viral phenomenon upon its release: the game rocketed to Top 10 downloaded chart status (US / iPhone) in its first week, and has oscillated within the Top 40 downloaded ever since.

While all characters share the same movement characteristics – that is, no character is faster or jumps higher than any other – some characters change the aesthetics of the landscape when used. In essence, the game is an endless runner, and like other mobile endless runners, it monetizes by allowing players to unlock additional characters with which to play the game. The game is a block-graphics version of Konami’s Frogger arcade game: players attempt to navigate their avatar across a seemingly never-ending landscape, avoiding moving obstacles and impassable terrain on the way. Crossy Road is a mobile game published to the App Store on November 20th, 2014 (and later on Google Play and the Amazon Appstore) by Hipster Whale, an Australian indie gaming studio.

Crossy road games to play